Archive
Everything published, newest first.
2026
- Channels that only work at scale
- Duolingo's search surface is a second product
- What a redesign actually costs
- The first website for a business that does not exist yet
- The lead quality problem
- An Apple product page, read line by line
- The rebrand that was really a positioning problem
- What a service business of one should put online
- Partnerships and referral fees that hold up
- Core Web Vitals and what they are actually worth
- Free trial versus demo versus freemium
- Replatforming without losing rankings
- HubSpot versus Salesforce: two pricing pages, two sales motions
- Paid social for B2B, and the narrow case where it works
- Founder page or company page
- How to run an A/B test when you do not have the traffic
- Positioning a generalist agency
- How long before SEO shows up in the numbers
- The cost of being the cheap option
- What a newsletter is worth to a B2B company
- Redesign versus incremental fixes
- When a twelve-page website is premature
- Conversion rate: what good actually looks like
- Contact form versus booking link versus phone number
- Trade shows versus webinars
- Raising prices without losing the book
- Agency versus in-house versus freelancer
- The about page nobody reads, and the one people do
- Attribution is mostly a story you tell yourself
- The referral channel nobody measures
- Hourly versus fixed fee versus retainer
- Case studies that close deals
- GA4 versus Plausible versus server logs
- Cold email versus LinkedIn outreach
- Stripe's pricing page, read as a strategy document
- How to structure a pricing page
- Does content marketing still pay back
- The one-page site a solo consultant actually needs
- SEO versus paid search when the budget is small
- Ryanair's website is doing exactly what it was built to do
- Monzo versus Revolut: two banks, two websites, two bets
- What a website brief should contain
- Marketplaces versus your own site
- Patagonia's site sells the argument before the jacket
- What a company website costs over three years
- IKEA's website is a warehouse with a search box
- Notion's onboarding, walked through as a new user
- Basecamp's website is an argument, not a brochure
- Signs your website actually needs replacing
- The only website metrics that mean anything
- Should you put prices on your website
- The services page that has to rank and sell at the same time
- How many pages a small company website needs
- Acquisition channels that survive scrutiny
- Pricing and positioning for small companies
- The redesign decision
- How to read a company's digital presence
- Measuring what a website does
- What a company website is actually for