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  <title>The Quiet Brief</title>
  <link>https://thequietbrief.com/</link>
  <description>A business publication on digital presence, growth and strategy for founders and operators — what a website is worth to a company, and what it is not.</description>
  <language>en</language>
  <item>
    <title>What a company website is actually for</title>
    <link>https://thequietbrief.com/what-a-company-website-is-actually-for/</link>
    <guid isPermaLink="true">https://thequietbrief.com/what-a-company-website-is-actually-for/</guid>
    <pubDate>Thu, 06 Aug 2026 09:00:00 GMT</pubDate>
    <description>A company site does one of four jobs. Most do none of them well because nobody decided which one. How to name the job before spending anything.</description>
  </item>
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